Monday, October 7, 2019

Is Market Research a good Career option?

I think Market Research is a great Career option. Almost everyone seems to be talking about How to start a Career in Market Research, while I want to first develop an understanding of What is a Career in Market Research. While I was searching for reliable information about a Career in Market Research, I came across this amazing page: https://www.lifepage.in/career/20190817-0002/Commerce/Marketing/Career-in-Market-Research/english

Manjula Garg's professional point of view!

Manjula Garg has 2 years of professional experience in Market Research. Manjula Garg has worked in Market Research as Research Manager in Kantar. In Manjula Garg's own words, this is how Manjula Garg got into Market Research: "I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016." I searched Manjula Garg on Google and found this profile: https://www.lifepage.in/page/manjulagarg

Career Video on Market Research

In a video, Manjula Garg has talked about various aspects of a Career in Market Research. Manjula Garg started by explaining Market Research as: "Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base." The video gave me so much food for thought.


We all know that only 10% of what is taught in Market Research is actually used in real life. The education section of the video clearly explained what is the 10% needed in Market Research. Manjula Garg touches upon these in the Education section of the Video:
  • Psychology
  • Good with Numbers
  • Economics
  • Statistics
  • Field Control
  • Data Reading
Skills are the most important factor determining success in a particular Career.
Manjula Garg then explains why these Skills are essential for a Career in Market Research:
  • Multitasking
  • Creativity
  • Team Work
  • Microsoft Office
  • People Management
  • Communication Skills
Positives of this Career are quite interesting.
Manjula Garg believes that the following are some of the Positives of a Career in Market Research:
  • Monetary Potential
  • Networking
  • Dynamic Job
  • Travelling
  • Up-to-date
  • Growth Opportunities
It is important that one develops a fair understanding of the Challenges of this Career.
And, Manjula Garg believes that one needs to prepare for following Challenges of a Career in Market Research:
  • Uncertainty of Future
  • Handling Stakeholders
  • Work Pressure
  • Work-Life Balance

In the final section of the video Manjula Garg talks about How a day goes in a Career in Market Research. This video is by far the best video on a Career in Market Research, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20190817-0002

Career Counseling 2.0

After having learnt about a Career in Market Research I was curious about LifePage. LifePage allows you to explore thousands of Career Options. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 Every Career Platform in the world talks about How to get into a Career and LifePage starts first with Why you should choose a particular Career. It is an incredible platform focussed on the right topic. Do have a look at: https://www.lifepage.in

Similar Career List on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:

Information about other Career Options

These articles have similar information about other Career options:


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Another very interesting website is created by the leading architecture, interior, landscape design consulting practice in Dehradun A K Associates: http://www.aka.net.in

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